Insurance: Lovys announces a 17 million euros series A to become the first european digital insurance company

Paris, January 19, 2021 – The neo-insurance company Lovys has just raised 17 million euros in Series A from Heartcore, NewAlpha, Raise Ventures and its historical investors Maif Avenir, Portugal Ventures and Bpifrance. This round concludes a year of growth for Lovys, which reached 20,000 policyholders, a speed record insurtech. It should enable the company to launch in two new European countries thanks to an expanded team. The start-up allows its users to manage simply all their insurance contracts (home, car, smartphone, pets), via a single fully online interface – a major advantage while the insurance industry is disrupted by Covid-19.

The insurtech Lovys has raised 17 million euros, one year after an initial raising of 3.3 million euros in 2019. Lovys’s first investors, Maif Avenir (Ledger, Ulule, WTTJ), Portugal Ventures and Bpifrance, reconfirm their confidence in the company and are joined by the European funds Heartcore (GetYourGuide, Tink, Seriously, Peakon), New Alpha Asset Management(Lydia, Digital Insure, Mobeewave) and Raise Ventures (Finfrog, Bergamotte, Bird Office). Lovys will use these funds to accelerate its international development by launching in two European countries in the coming months. The neo-insurance also wants to expand its product portfolio in order to offer protection closer and closer to the lifestyles of new generations.

Launched in 2017 by Portuguese entrepreneur João Cardoso, Lovys allows users to easily manage all their daily insurance needs through a single, 100% online interface. In three years, the startup has developed four products – home, car, smartphone and dogs & cats – designed to correspond exactly to the needs of the younger generation and evolve with their lifestyles. The company, whose customer base doubled in three months in 2020, plans to reach 100,000 policyholders in 2021. It recruited 20 people last year and now has 55 employees.

Covid-19 has shaken up the insurance sector and confirmed the change in consumers’ expectations. They demand dematerialized, fast and tailor-made services. Lovys, which in June 2020 conducted the first study on the relationship between the millenials and insurance, wants to adapt to the younger generations’ lifestyles by offering complementary contracts, adjustable with a few clicks at any time and entirely online

João Cardoso, founder of Lovys, said : ”I am very proud of my teams and the road we have travelled to get to this A Series. We are working hard to achieve our mission and our efforts are paying off – our number of policyholders is constantly growing and we have found trusted investors who believe in the project as much as we do. This fundraise will allow us to grow further and give us the means to execute our vision: transforming insurance to make it accessible, simple, and transparent.”

“We’ve been thinking about the insurance industry for years. We were seduced by Lovys’ singular “all-in-one”, which in our opinion corresponds to the expectations of today’s consumers. In 2021, we want to have a single, digital, transparent and cost-effective interlocutor aggregating all our insurance needs. A Spotify of insurance. We were impressed by the dynamism and ambition that João Cardoso brings to his teams. We are delighted to join the adventure.” Yacine Ghalim of the Heartcore investment fund, explained.



About Lovys

Created in 2017 by Joao Cardoso, Lovys is the first 100% digital neo-insurance company that offers tailor-made insurance products that meet the needs of new generations and accompany them at every stage of their lives. Lovys offers an all-in-one monthly subscription that allows you to subscribe simply and separately to a whole range of tailor-made insurances: home, smartphone, car, and even pets

About Heartcore

Heartcore Capital is Europe’s consumer-only VC firm. Founded in 2007 in Copenhagen, Heartcore today manages €600M in committed capital and has invested in over 50 transformative companies reinventing the way consumers live and play. Heartcore has a presence in Copenhagen, Berlin, Paris and Austin.

About NewAlpha

With its experience in identifying and supporting high-potential entrepreneurial projects, New Alpha Asset Managementhas been developing a private equity investment activity in sectors with a strong technology component since 2015. New Alpha Asset Managementlaunched the first French venture capital fund dedicated to FinTech in 2015 and expanded its expertise in 2017 by recruiting a team specializing in Growth Equity. New Alpha Asset Managementmanages and advises on more than €2 billion as of December 31, 2020. A subsidiary of La Française, New Alpha Asset Management is subject to the regulations of the Autorité des Marchés Financiers (AMF).


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